As a designer, I have always been fascinated by humans and their inherent urge to connect;

I love collaborating across cultures, languages and disciplines to create behaviours that stir change. As a brief background, I recently graduated from Pratt Institute (MFA Communications Design) in New York. Prior to attending Pratt I have eleven years of cross-functional experience with a focus on Television Broadcast. The primary inspiration for my design vocabulary is my surroundings.

I strongly believe that a great work of design is the result of both strong concepts and timely execution. I am happiest when my work translates into a language that speaks to the audience: brilliant design, strategic timing and efficient delivery. My graduate study at Pratt was an opportunity to grow all over again, with two years of classroom learning, to dust off the "I want to learn to get a job attitude", to be a student again, to enjoy the wrongs and watch numerous rights emerge out of it, to let the designer in me indulge in what it enjoys most - free thinking.